Hi! I'm Damon. I help creative businesses share their message online. I also send sporadic newsletters about creative life.
The wondrousness of ideas vs the grit of reality 🦄
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Happy Tuesday Reader, I did it!! I put together my 3 new Content Repurposing offer packages. The biggest thing I focused on was "repurposing" — i.e. using the same content multiple times. These offers are aimed at creative business owners who've already made great content, but are now burned out and stuck. Sure, creatives can repurpose their own content, and it'll be wayyyyyyy easier than starting from scratch. But even repurposing takes up chunks of time and mental space. There are still so many little details to sort out. And patterns of perfectionism and fear of being seen to overcome. I wanted to create something where I'd repurpose their content FOR them. So they can TAKE A BREAK. While still sharing ideas and messages that are specifically THEIRS (rather than outsourced). One big... "Thing" with creative work is all the little fiddly bits you encounter when you go from ideas ➡️ reality. And I encountered it a lot while putting these offers together. I got so, so frustrated. I felt that I'd vastly underestimated how much work it would be. What was happening was: I'd encountered all the invisible things that appear when you cross the line into making something real. The intake forms, the various site pages, the things included in each offer... They can be soooo frustrating. But really they're proof of existence in the real world. These offers felt like an absolute dream when I came up with them, in the realm of ideas. Bringing them into the realm of reality revealed the grit of them. Problems I needed to solve, etc. Neither of these states is better or worse, it's just how things are! While I was busy being frustrated and feeling like everything was taking soooo long... I remembered how so many people say it's a huge mistake to not share while you're still "building". So that's what I've tried to do with this email (even though I have finished building them now. But close enough) Here they are, take a look 😊
See you soon, Damon 🌿 Stuff I'm Doing Recently 🌿January Week #5 (Links with an * are affiliate) Find me on: My Website | Instagram | TikTok | LinkedIn |
Damon Siseman
Hi! I'm Damon. I help creative businesses share their message online. I also send sporadic newsletters about creative life.
Happy Saturday Reader! I have a question for you: How do you feel about "motivational" content? Does it make you feel motivated? Sometimes for me it does, but other times it just makes me cringe so hard. I've noticed that motivational content usually fits into at least one of these three categories: A) focused on the self and changing your behaviour. Work harder, try more things, get out of your comfort zone. B) focused on your mission. Helping people who need you, having an impact on the...
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