Happy Tuesday Reader,

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I did it!! I put together my 3 new Content Repurposing offer packages.

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I spent a lot of time at the end of last year thinking about how to make content creation easier for creatives.

The biggest thing I focused on was "repurposing" — i.e. using the same content multiple times.

These offers are aimed at creative business owners who've already made great content, but are now burned out and stuck.

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Sure, creatives can repurpose their own content, and it'll be wayyyyyyy easier than starting from scratch.

But even repurposing takes up chunks of time and mental space.

There are still so many little details to sort out.

And patterns of perfectionism and fear of being seen to overcome.

I wanted to create something where I'd repurpose their content FOR them.

So they can TAKE A BREAK.

While still sharing ideas and messages that are specifically THEIRS (rather than outsourced).

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One big... "Thing" with creative work is all the little fiddly bits you encounter when you go from ideas ➡️ reality.

And I encountered it a lot while putting these offers together.

I got so, so frustrated.

I felt that I'd vastly underestimated how much work it would be.

What was happening was:

I'd encountered all the invisible things that appear when you cross the line into making something real.

The intake forms, the various site pages, the things included in each offer...

They can be soooo frustrating.

But really they're proof of existence in the real world.

These offers felt like an absolute dream when I came up with them, in the realm of ideas.

Bringing them into the realm of reality revealed the grit of them.

Problems I needed to solve, etc.

Neither of these states is better or worse, it's just how things are!

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While I was busy being frustrated and feeling like everything was taking soooo long...

I remembered how so many people say it's a huge mistake to not share while you're still "building".

So that's what I've tried to do with this email (even though I have finished building them now. But close enough)

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Here they are, take a look 😊

£127.00 Repurposing Refresh A simple boost for your content when you’re overwhelmed, low-energy, or creatively stuck. If you’re burned out, low on... Read more

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£347.00 Repurposing Accelerator In-depth content repurposing for when you’re overwhelmed, burned out, and tired of starting from scratch. If you’ve been... Read more

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£747.00 Content Co-Creation Day One-to-one, real-time content support for when you’re overwhelmed and don’t want to do this alone. Wednesdays, 10am–4pm... Read more

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See you soon,

Damon

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